Jessica and I went shopping at Target on Sunday – you can see her new Target Haul Video Here. While we were there we discovered something sinister about those $5 Target Gift Cards… They mesmerize you into thinking you’re making money, even when you buy things you don’t need! At one point we were looking at Herbal Essence Body Wash. Target had a deal where you could get a $5 Gift Card if you bought 4, and Jessica had a manufacturer’s coupon that would have given her $1 off per bottle. She still would have had to spend like $6 or $7 total just to get that $5 gift card. All in all, it was a good deal … if she needed body wash. But she has a whole shelf full of it in the basement. When I pointed out to her that she’d be spending money on something she didn’t even need just to get a $5 gift card, she hesitated. When I pointed out that she’d be spending more than the $5 gift card was worth, she put the body wash back on the shelf and moved on. It’s important to remember that you don’t save $5 on the purchase you’re making right now. That $5 gift card is only worth $5 on your next purchase – it’s Target’s way of getting you to come back to the store and spend more money. The moral of this story?