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Why We Don’t Like the Word ‘Moneymaker’

If somebody told you you could make money while shopping you’d be interested, wouldn’t you?  Probably even interested enough to click on that link.  Which is exactly why every couponing Tom, Dick and Harriet uses the word “Moneymaker” in their headlines – it attracts your attention and forces you to click. that. link!

But here’s why we don’t like the M-word:  It means different things to different people.

Our definition of a moneymaker coupon

You’ll rarely see us promoting a coupon as a “Moneymaker” here at The Happy Couponer.  In order for a coupon to be a real moneymaker, we believe you should be able to use it and walk out of the store with more cash than you walked in with or use it and be able to use the overage to at least partially pay for the other items in your cart.

For example:

Scenario 1 – You have a coupon for $1 off Betty Crocker Macaroni and Cheese and it’s on sale for $.50.  If you buy 10 boxes and use 10 coupons you should walk out of the store with $5 that you didn’t have when you walked into the store.

Scenario 2 – You have $50 worth of groceries in your cart, including 10 boxes of Betty Crocker Macaroni and Cheese.  You have 10 $1-off coupons for the mac and cheese and it’s on sale for $.50.  When you go through the checkout you get credited $10 because of your coupons and the $5 overage comes off your total, making your groceries only $40 instead of $45.

Their definition of a moneymaker coupon

We’re not faulting other bloggers.  We all have our own definition of the work “moneymaker.”  But we wholeheartedly disagree with bloggers who call it a “moneymaker” deal if you have to spend money to get rewards that you can’t use until sometime in the future.  Here’s an example of how some bloggers put it:

XYZ store has Gillette Venus Razors on sale for $6.99.  They’re promo says if you buy 2 you’ll receive $5 off your next order.  Use 2 coupons for $4/1 Venus Razor and you’ll pay $5.98 out-of-pocket and receive $5 off your next order.  Final Price $0.98 or $0.49 each when you buy 2 (after your $5 savings on your next order.)

In a way we can see how this would be classified as a moneymaker.

BUT… First, you have to spend $5.98.  Second, you only receive back $5.

So technically you’ve still spent $.98. But the most important reason this is misleading is the fact that you’re getting $5 that can only be spent in that specific store – in the future.  What if you never go back to that store again?  You’ve lost out on the 5 bucks.  And if you do go back, chances are you’re going to spend more than $5.

It’s a “moneymaker” for the store either way, but is it really a moneymaker for you?

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