We’ve been watching the traffic pour in over the last 6 weeks or so and in case you hadn’t noticed… we’ve been busy!
Avg. net daily sales $348.76
Total orders placed 987
Avg. net daily sales $696.41
Total orders placed 1350
Email Newsletter Subscribers – 836 added in June
Newsletter Open Rate – 23-25%
Newsletter Click-Through Rate – 12-15%
Website Homepage Activity
These are the top 5 pages customers have been clicking through to from the home page:
- Whole Coupon Inserts category (the link at the top of the page)
- P & G Clipped Coupons category (the link at the top of the page)
- Individual coupons in the Peelies, Blinkies and Tearpads category (the coupons showing under “Best Sellers”)
- RetailMeNot Clipped Coupons category (the link at the top of the page)
- Smartsource Clipped Coupons category (the link at the top of the page)
Here’s what we’re changing
We’re leaving the Category links up at the top of the home page because those are important to new customers who don’t know their way around our site yet. Below that, we’re changing up the home page dynamics to bring customers further into the site so they can see more of the exciting listings we have to offer. Basically, we’re funneling them down the aisles instead of just letting them circle the perimeter of the store 🙂
We’ve taken the individual ‘Today’s Top Sellers” coupons off the home page
We’ve never really liked the fact that one seller could dominate this spot. These “Top Sellers” were really only “Top Sellers” because of a coding issue within the site. That issue has been addressed and we’re using a link to a separate page to give the customers a more realistic glimpse of which coupons are really Top Selling Coupons.
Advertising opportunity: If you’d like to purchase this space to highlight your own Top Seller or maybe a group of coupons you’d like to push, this space is available for $5.00 per day. *See the form below to order.
We’ve taken the individual “New Arrivals” coupons off the home page
We’ve also never liked it that one seller could enter 8 or 12 new listings and totally dominate that space on the home page, and that’s what was happening…all the time. This is also a coding issue that’s also been addressed. We’ve removed those 12 spots from the home page and we’re sending customers to the Shop page where they’ll be able to see a little bit more of a vendor mix.
Advertising opportunity: If you’d like to purchase this space to highlight your own New Arrivals or maybe all your newest listings, this space is available for $5.00 per day. *See the form below to order.
We’ve added the Vendor Spotlight back to the home page
In the past, whenever we put the spotlight on a specific vendor on the home page it always sent a few more visitors to that shop. We dropped the spotlight, though, because of our vendor mix at the time. A lot of vendors didn’t have enough stock to keep their shops in the spotlight for long and we’d send customers to what looked like an abandoned shop.
Advertising opportunity: If you’d like to purchase this space to shine the spotlight on your own shop, this space is available for $5.00 per day. *See the form below to order.
These new areas that you see on the home page, the Vendor Spotlight, New Arrivals and Top Sellers spots? They’re now controlled by me. If a vendor isn’t paying for that spot for the day I’m going to link to whatever I feel is appropriate for the day. I’ll be as fair as I can be but I’m not going to feel guilty about it if I don’t link to you. And I’m not going to feel bad about it if I have to close your shop because you’re trying to game the system. If you want to do something to put your shop at the top of every list, it’s a lot easier to book an advertising slot than it is to game the system.
Our Daily Newsletter
If you’ve seen our daily newsletter then you know that we always feature 4 Top Seller or ‘HOT” coupons and 4 New Arrivals. Sometimes we link to individual coupons and sometimes we send customers to a link that shows all of the listings for that particular coupon on one page. To choose the top sellers we look at sales results for the past 24-48 hours and then pick the top 4 that have plenty of stock. To choose the new arrivals we look at the new listings for the past 24 hours and choose 4 that have plenty of stock. In each case, we try to link to different vendors so you all get an equal opportunity for exposure.
Advertising opportunity: Space is available for vendors to purchase either a Vendor Spotlight section, a New Arrivals section or a HOT! Coupons section. Each section is $10 per day and can include up to 4 links to listings.
Advertising Sign-Up Form
Please use this form if you’d like to advertise in one of the available slots. All slots are first come, first served. Your home page ad will run from approximately 7 am EST to 7 am EST the following day. Your email newsletter ad will run in the next available newsletter, for that newsletter only.
Today’s Top Sellers on the home page: We will link to your shop page which will be sorted to show your top selling coupons first.
Today’s New Arrivals on the home page: We will link to your shop page which will be sorted by ‘newest’ to show your most recent additions first.
Vendor Spotlight: We will link to your shop, sorted by top sellers first, or to a special page set up with a group of up to 24 coupons of your choosing.
Newsletter advertising: Space is available for vendors to purchase either a Vendor Spotlight section, a New Arrivals section or a HOT! Coupons section. Each section is $10 per day and can include up to 4 links to listings.
If you have questions, please contact me before ordering. You know where to reach me or you can use this contact form.